The Deep Bench

PEM Motion

Birth of a game changer brand


Known for its cutting-edge knowledge in the field of e-mobility and a can-do attitude, PEM Motion has come a long way from its days as a university spin-off. We helped them in their transition from an RWTH University spin-off to a leading player for e-mobility engineering and consulting services.

A company born out of the idea to make electric mobility sustainable and affordable

In a series of collaborative workshops, we defined the company’s purpose and vision, its values and developed a coherent brand narrative. The result was the birth of a new brand – taking the company to the next level on their mission to “realizing the future of mobility”.

“The Deep Bench has been a great strategic sparrings partner, helping us to tell a strong story and challenging us to develop a clear purpose for our young organization.”

Dr.-Ing. Christoph Deutskens, CEO & Partner PEM Motion

#identity #purpose #storytelling