The Deep Bench


Regaining the status of a technology leader

The inventor of the first plug-in power supply unit is reinventing itself

As part of a strategic repositioning to better address future-facing segments like e-mobility while at the same time moving back to its roots as a German premium manufacturer, FRIWO has asked The Deep Bench to be a partner in bringing this transition to life – in product and brand.

“It was impressive to see the analysis of The Deep Bench getting directly at the point of the current status and the future challenges of FRIWO. Throughout our collaboration, The Deep Bench team has not only shown a great understanding of our strategic direction but has also been a great, hands-on partner for fast and creative solutions.”

Rolf Schwirz, CEO FRIWO AG