We are focused, passionate, experienced, agile
We know human behavior, brands, business, design
We create experiences, visions, strategies

Creative consultancy designing brand and product innovation

We are The Deep Bench

In a complex and fast-paced world, it is becoming ever more difficult to create lasting relationships between people and brands. To address these challenges and drive sustainable transformation a holistic approach is necessary.

We combine a deep understanding of human behavior, organizations, and brands with a fascination for technology.

Our mission is to help organizations move into the future by developing innovative solutions that drive value and purpose.

From our Deep Bench Office in Munich, we work globally. To leverage our clients’ capabilities we believe in working agile and in close collaboration. We have access to a worldwide network of experts in design, branding, and innovation.

The founders

Christiane Wenhart

Christiane is an experienced brand strategist with a deep passion for building meaningful relationships between people and brands.

As a trained psychologist and business coach she is a competent adviser for creative and transformative processes. Over the past 17+ years, she has been working at the intersection of strategy & creation helping brands such as Vodafone, Deutsche Bahn, McDonald’s, Baloise Group, Huawei and many more to grow by turning insights and ideas into successful brand experiences.

Prior to co-founding The Deep Bench, Christiane was responsible for the brand transformation and communications strategy of McDonald’s in Germany. At German design agency designaffairs – where she met Philipp –  she led the strategy and research team. Before that, she was Managing Partner of Berlin-based brand consultancy Musiol Munzinger Sasserath. Her professional career includes senior positions in the strategic brand & communications planning of international agency networks Publicis and McCann-Erickson.

Christiane is active in academic teaching – currently, she is teaching market, consumer and media psychology at Darmstadt University of Applied Sciences and she regularly publishes.

Philipp Refior

Philipp has held multiple international design leadership roles and combines a global industrial design education with an MBA from a top ranked university.

He holds a BFA in Design from New York’s Parsons School of Design and an MBA in International Management from Montreal’s McGill University. Multiple patents are registered in his name and he has been a guest lecturer at Parsons School of Design and KAIST (Korea Advanced Institute of Science and Technology).

Previous to co-founding The Deep Bench, Philipp has led the design and strategy practices at German design agency designaffairs where, amongst others, he worked for clients such as Bosch, Siemens, Hyundai, Nestlé, and MINI.

Before that, he built up and led the design capabilities in the Asia-Pacific region for the innovation company 3M and worked for Panasonic developing products for global markets.

Having studied in New York City, Philipp started his career there, working as a consultant with such clients as OXO, HP, Estée Lauder, Renault, Herman Miller, and Coca-Cola.

About our name

Our name – The Deep Bench – derives from a sports metaphor.

Having a deep bench means to have a large number of expert players – thereby being able to always configure the perfect team for each match.

We believe that the passionate collaboration of experts is the secret to great results. This mindset is the foundation of our culture.

Our motivation

We consider ourselves a creative consultancy: we approach our work more creatively than your typical strategy consultant.

We are specialized in brand and product innovation. Our careers have taught us that brand and product development are inseparable. A conviction we now put into action.

Expertise is what matters

Holistic perspective

Interactions between organizations and their customers are changing. What used to be a one-time transaction is evolving into lifelong relationships.

Due to digitalization, the borders between brand experience, customer experience, and user experience are blurring. Today, people are choosing their individual path through an ever-increasing number of touchpoints.

Therefore it is important to consider the total experience journey – people’s journey through different touchpoints and their behavioral, experiential and emotional responses.

Our approach

True innovation happens when a company’s capabilities are matched with people’s genuine needs.

However, only experiences, products or services which are aligned with the total brand experience will deliver sustainable growth. Our diverse expertise allows for a truly holistic approach that is guaranteed to deliver impact.

Structured process and proprietory tools

We connect in-depth psychological understanding with business challenges, strategic thinking with operative experience, holistic analysis with creative magic.

On the basis of the established design process, we choose our tools according to the specific challenges. Continuous focus is paramount.

Visualizing the future makes it actionable

Visions, strategies, experiences – created for impact

Using the toolset of a designer, we help our clients to create the future.

Collaboratively we develop strategies to move forward and design solutions that deliver the full brand experience each step of the way.

Our references

Founded in 2017 in Munich by Philipp Refior und Christiane Wenhart, we work for brands like BMW Group, Claas, Bosch, PEM Motion, Rudolf Group or FRIWO.

We have previously worked for some of the best-known brands in a wide range of industries. We are excited about any challenge, big or small.

We work in long-term partnerships. Our work is strategic in nature and confidentiality is key. Therefore we can not showcase any recent projects.

If you want to know more, we are happy to explain our work in more depth: